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Corporate Event Marketing

Creative Corporate Event InvitationsWhy Video in Print Must Be Part of Your Event Marketing


There is no doubt about it. Event marketers are in love with video. They love it because consumers love it.  They love it because consumers trust it. They love it because consumers relate to it.

Every event marketer should be using video. According to Forrester Research, one minute of video is worth 1.8 million words.

But wait! Your marketing is going gangbusters with dimensional direct mail. What does video have to do with you?

Everything. Did you know that you can add video to print? You can engage people through video in your direct mail, signage, and other print materials by using QR Codes, augmented reality, and NFC.  But there is another form of video that fewer people know about. It’s called Video in Print, and it’s exactly that — real video screens embedded into direct mail kits, brochures, and pieces of marketing collateral.

Video in Print uses small video screens that play automatically, or when recipients touch a button. Although videos can be any length you'd like, it's recommended for videos to be between one to two minutes long, allowing potential attendees to see and experience elements of your event in a way that engages and results in better recall than other channels. 

  • Thrill-seekers conference? Use GoPro videos of attendees testing out the latest skydiving gear.
  • IT conference? Provide snippets of attendees gushing about the latest technology advances.   
  • Business trade show? Play interviews of vendors raving about the orders taken on last year’s show floor.

Video engages in a way that no other channel can. According to EventMB 65% of event marketers use video as a key part of their marketing strategy. This is less than the 87% of marketers using video overall (OutBrain). There is untapped opportunity here! 

Lest you think that Video in Print is only for long-run projects, Red Paper Plane, our quick-turn, low cost alternative, offers Video Brochures for runs as short as 50. Upload your own creative to any of our easily downloadable templates.

Video in Print templates are available in 2.4”, 4.3”, 5", 7", and 10.1” screen sizes. Choose from a variety of 15 customizable formats including landscape and portrait orientation.

Video in Print marketing for events captures recipients’ attention in a way not possible with other channels. Its impact is long lasting, gets shared with others in the office or household, and keeps your event top of mind—way top of mind.

If you aren’t already using Video in Print, what are you waiting for? 

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