Dever Designs Counts Down to Marketing Success
"Marketing buzzwords come and go, but the challenge of attracting and retaining customers or members is endless and universal." Dever Designs.
Dever Designs, a strategic design studio located in the suburbs of Washington, DC, came to Red Paper Plane looking for a memorable direct-mail piece that would reach out and grab the attention of potential clients. Having worked on previous projects with Red Paper Plane, Kay Rosburg of Dever knew exactly where to look for what they needed.
"This was for a promotional campaign to our prospects who run conferences." Stated Kay, "As part of a targeted marketing campaign, this piece was sent in advance of personal contact via phone calls and email."
For this direct-mail campaign they chose to design a Small Exploding Page. The design worked perfectly with their "Countdown To Your Conference" spaceship blast off graphics.
According to Rosburg, her team likes that the file upload on Redpaperplane.com is clear and efficient. And that the customer service response was prompt and pleasant.
Although they are still in the middle of implementing the marketing campaign with follow up calls and emails after the piece was mailed, Kay says, "So far, we have made a positive impression on prospects. The piece definitely stands out and they remember it."