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16 May
Interact Communications Sends Holiday Cheer to Clients in the Small Well Box
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Interact Communications, a communications services company that works exclusively with two-year community and technical colleges, wanted to send clients a holiday greeting, yet they weren’t looking to send just any old direct mail piece. Rather, it had to set the company apart in a fun, yet strategic way.
See how they used the Small Well Box for their recent holiday promotion!
Continue reading Interact Communications Sends Holiday Cheer to Clients in the Small Well Box » -
14 May
How to Link Dimensional Print to Online Views
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Have you ever wondered how many people are actually seeing your marketing pieces? Do you have a call to action, but can’t track it back to your direct mail campaign?
We have just the piece for you.
It’s called a Web Key and its ability to link dimensional print to your digital presence is revolutionary for brands, marketers and agencies who are looking to not only to convert, but to provide more concrete metrics for their teams.
Continue reading How to Link Dimensional Print to Online Views » -
13 May
FIU Captures the Attention of Alumni with the Pop Up Cube
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If there’s one tip when it comes to creating a marketing centerpiece for an event, it’s to make it the center of attention.
At least that’s what Simone Worsdale, former Associate Director of Communications and Marketing for the Florida International University (FIU) Alumni Association, thought when her team was tasked with creating a marketing piece for an upcoming alumni event.
See how FIU captured event attendee's attention with the Pop Up Cube!
Continue reading FIU Captures the Attention of Alumni with the Pop Up Cube » -
06 May
Financial Center First Credit Union (FCFCU) Uses The Flapper® To Reach a Younger Generation
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It's a big question among marketers: How can we capture the fleeting attention of today's youth? Research shows that interactive content - particularly interactive PRINT content - has been outpacing other mediums for years and isn't slowing down.
So, when Indianapolis-based Financial Center First Credit Union's (FCFCU) newest campaign development manager, Courtney Cooper, got her hands on one of Red Paper Plane's patented Flapper® designs, she knew it was just the ticket to marketing her firm's offerings to younger generations.
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30 Apr
5 Video Marketing Trends You Should Be Paying Attention To
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Regardless of how you use it, video has become the most popular type of digital content used by people the world over. As such, it’s also a supremely effective communication tool for business, allowing advertisers, marketers, and sales teams to share everything from testimonials, product demonstrations, educational messages, reviews, and more with a target audience.
But between customers’ varied preferences and the ever-evolving digital landscape, it can be difficult to know where to start. To help you out, we’ve outlined 5 video trends worth paying attention to, and how they can be used in your own marketing efforts.
Continue reading 5 Video Marketing Trends You Should Be Paying Attention To » -
26 Apr
AB Media & RPP Take Home GDUSA InHouse Design Award for Trade Show Mailer
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Dimensional print has a unique ability to surprise and delight. So, for AB Media, Inc., it’s no wonder they chose to use Red Paper Plane’s uniquely customizable templates to close the sales gap for exhibit space at their AB Show, an annual conference and trade show for the athletic, fitness and recreation industries.
See how they used the 3" Pop Up Cube!
Continue reading AB Media & RPP Take Home GDUSA InHouse Design Award for Trade Show Mailer » -
21 Apr
Proforma Infinity Helps SUNY Canton Stand Out to Top Student Prospects with The Flapper®
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There’s one audience, in particular, that’s on every higher education institution’s minds come spring: prospective college students.
However, these young men and women, faced with the task of choosing a major, a university, sometimes even a roommate, are bombarded with catalogs, brochures, pamphlets, emails, and digital ads touting the dozens of different ways each college option is the best. How’s a person to choose?
Jim Nistico, founder of Proforma Infinity, a promotional product distributor based in New York, realized this problem when he was approached by SUNY Canton. They wanted a piece that would cut through the college clutter and stand out from the crowd.
See how they captured the attention of top student prospects with The Flapper®!
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15 Apr
Trust Point Magically Transforms a Mailer for Prospects
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At Trust Point Inc., a Wisconsin-based firm that provides a full range of financial and advisory services to individuals, nonprofits and businesses, separating themselves from others in their field was the only way to capture the attention of would-be clients looking to obtain a retirement plan.
See how they used the Magic Changing Picture to capture the attention of prospects!
Continue reading Trust Point Magically Transforms a Mailer for Prospects » -
09 Apr
You’re Not Making These Silly Print Marketing Mistakes…Are You?
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Are you a marketer who regularly uses direct mail?
Here at Red Paper Plane, we’re big proponents of print marketing and have applauded its ability to generate feedback, loyalty and, ultimately, sales. However, if you’re not using it properly, these pieces – and leads – can end up in the garbage.
To help you better succeed with your direct mail campaigns, we’ve compiled this list of common blunders that can hinder your prospects.
Continue reading You’re Not Making These Silly Print Marketing Mistakes…Are You? » -
05 Apr
First Choice Custom Homes Uses the Pop Up House to Say Thank You to Clients in an Engaging Way
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With a name like First Choice Custom Homes, it should be no surprise that the company’s marketing team sought the same thing their customers do: personalization.
So, after receiving a promotional product in the mail, Kim Tilley found out it had been created by Red Paper Plane and thought it would be a great idea to do something similar as a kind of “thank you” to the company’s clients and friends. See how they used the Pop Up House to bring their idea to life!
Red Paper Plane - Creative Direct Mail
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