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14 Feb
Asbury University Uses Virtual Reality to Capture the Attention of Prospective Grad Students
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It’s an all-too-common question for educational institutions: how do we make our online offerings seem as legitimate and valuable as our on-campus lessons? It’s this problem, which Asbury University decided to face head on, to entice a passionate following of college-aged folks for their online communications graduate programs.
To promote these three programs - Digital Storytelling, Screenwriting and Film & Television Production - Kentucky-based Asbury University recognized it needed a new playbook for audience development that went well beyond your standard college brochure. The team reached out to Red Paper Plane to create original marketing pieces they could use at on-campus events, grad fairs and for direct mail campaigns.
See how they used our SleekPeeks® Virtual Reality (VR) Viewer to capture the attention of prospective students!
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21 Jan
First American Uses Video to Capture the Attention of Decision Makers
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Here at Red Paper Plane, we’ve been lucky enough to have a long-standing relationship with several of our customers; some have even chosen to work with us after finding us through our parent company, Structural Graphics. Among these customers is First American Equipment Finance.
Desiree Chackal, a Marketing Manager at First American, said that it was because of this relationship that First American decided to go to Red Paper Plane for its most recent marketing campaign.
Continue reading First American Uses Video to Capture the Attention of Decision Makers » -
16 Jan
Sentry Data Systems Captures the Attention of Trade Show Invitees with The Flapper®
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The Creative Director at Sentry Data Systems, Inc. wanted to do something unique - a piece made entirely of paper - for an upcoming trade show invitation and took to the Internet to see if anyone out there could make her vision come to life. She discovered that Red Paper Plane's Flapper® design was a perfect fit!
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08 Jan
School Program “Finds the Good” in the Pop Up Cube for a Non-profit Campaign
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Two years ago when she was developing a nonprofit’s school program, Anne Kubitsky was on the hunt for something unexpected. Some of the students in the program had been going through tough times, so, instead of a standard card or a letter home, she took a leap and created her first Pop Up Cube.
“As I was working on developing the program with a bunch of kids, they loved it,” she said. “They just kept playing with the cube while I was trying to do some video interviews with them. As I noticed them enjoying the cube, I thought, I really need to revive that.’”
Continue reading School Program “Finds the Good” in the Pop Up Cube for a Non-profit Campaign » -
31 Dec
DataPath Stays Top of Mind with the Flapper®
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It’s a problem businesses run into all the time: How can we keep our brand relevant but still stay top-of-mind?
This was the question on the mind of Thomas O’Banion, Marketing Communications team lead at DataPath, Inc. when he and his team were tasked with a recent brand awareness campaign.
Continue reading DataPath Stays Top of Mind with the Flapper® » -
17 Dec
Real Estate Broker Magically Transforms a Space with the Changing Picture
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When a real estate broker wants to unveil work they’re doing on a special project, what’s a marketing department to do?
The answer: Create a direct mail piece as special as the project, itself.
That’s just what CBRE Creative Manager Jamie Pittas and her team did with the help of Red Paper Plane’s Magic Changing Picture template.
Continue reading Real Estate Broker Magically Transforms a Space with the Changing Picture » -
06 Dec
Jensen Distribution Uses The Flapper® to Attract Trade Show Attendees
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After receiving a free sample pack from Structural Graphics, Red Paper Plane’s parent company, a few years ago, Gary Garner has been hooked on dimensional print.
Garner, a graphic designer for Jensen Distribution Services, has used Red Paper Plane to create interactive pieces like our Pop Up Cube, but was looking for something a little more unique and unexpected for an upcoming trade show. That’s when he saw The Flapper®.
Continue reading Jensen Distribution Uses The Flapper® to Attract Trade Show Attendees » -
15 Nov
Ameritas Builds Awareness with SleekPeeks®
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When the president of your company says, “This is the best promotion ever", you know you’ve done something right.
So for Laurie Baille, a producer strategist in Ameritas’ marketing department, and her team, the choice to work with Red Paper Plane was a true win-win.
Continue reading Ameritas Builds Awareness with SleekPeeks® » -
11 Nov
The Year of the Piggy Pop Up
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Now that the end of the year is upon us, it’s time to reflect on your company’s 2018 Marketing efforts, and plan ahead for 2019. Not only are dimensional direct mail formats unique and engaging, but Red Paper Plane’s attention-getting solutions keep your company top of mind through the new year and beyond.
Not to mention, 2019 is the Year of the Pig according to Chinese New Year, so this would be an excellent way to capitalize on using one of Red Paper Plane's newest designs, the Piggy Pop Up, in your marketing efforts.
Continue reading The Year of the Piggy Pop Up » -
25 Oct
IMV Imaging Transforms their Brand with the Magic Changing Picture
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In the midst of her company’s rebrand, Marketing Associate Bethany McCain was looking for an inventive way to show her clients that the service and contacts they knew and loved wouldn’t be affected.
So, McCain, who works for IMV Imaging, outsourced a graphic designer and started looking for a unique direct mail piece that would make her vision come to life.
Continue reading IMV Imaging Transforms their Brand with the Magic Changing Picture »
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