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A Company Re-Brand Calls For Unique Marketing Collateral

A Company Re-Brand Calls For Unique Marketing Collateral
May 14, 2020

Who: insightsoftware

Their Industry: Computer Software & Financial Reporting

Their Audience: Businesses & Enterprises

Their Challenge: Develop a brand and product presence for insightsoftware, a new brand created from the merger of Global Software, Inc. and insightsoftware.com International.

Our Solution: The Tablet Flapper®, one of Red Paper Plane's Image Changing Mailers.

The Main Pro: The Tablet Flapper® has 4 different viewing panels that sequentially fold into each other to reveal the message on each. Telling a never-ending story in this completely engaging way makes it hard for viewers to put down.

“We wanted to give recipients a guide to choosing one of our solutions,” Brand Manager, Aleksandra Palmer said. “The Flapper® allowed us to guide them through an elimination process to determine their interest in ‘a’ versus ‘b’. With so many companies using the same kinds of marketing resources, The Flapper® gave us a more exciting piece than the average collateral. From a creative standpoint, it gave us the flexibility to create something interesting with more real estate than a standard flyer of the same size. We could actually 'talk' to our customers more and be more effective.”

Aleksandra said interactivity was a “big factor” for her when it came to designing this piece with their agency Bloom Media. "It’s something that makes you stop for a second to investigate,” she said. “It causes people to pause. It causes people to play with it a little bit. It has all those ‘whoa, wait a minute’ stopping points. It has those additional things that make you want to keep it.”

Make sure your companies rebranding is heard, our direct mail marketing flappers are sure to grab attention

Make sure your companies rebranding is heard, our direct mail marketing flappers are sure to grab attention

Make sure your companies rebranding is heard, our direct mail marketing flappers are sure to grab attention