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Bona U.S. Brings the Touch of Hardwood Flooring to Life

Bona U.S. Brings the Touch of Hardwood Flooring to Life
April 27, 2018

Who? Bona U.S.

Their industry: Hardwood flooring

Their audience: Individual consumers and homeowners

Their challenge: Breaking through to their crowded marketplace by tangibly displaying what makes their product so special. Simply put: The Bona team needed something to catch attention and then cultivate a lasting “wow” factor.

Our solution: The Flapper®- one of Red Paper Plan’s most popular marketing mailers, and with good reason! This brochure contains 4 distinct panels that seamlessly fold and open over one another.

The main pro: The capacity for multi-faceted storytelling. With the Flapper®, you enjoy a structure that’s pre-built to support distinct “chapters” of your narrative.

Bona U.S. even upgraded one of their layers to a thicker paper equipped with premium soft-touch UV to essentially simulate the velvety feel of their new, oil-based product. And, as their graphic designer Omar Scarborough told us, it’s not every day that you get such tactile mail:

“We’ve even had one person email us saying that it’s the coolest piece of marketing material they have seen in a long time.”

Bona U.S. Promotes New Product with the Medium Flapper

Bona U.S. Promotes New Product with the Medium Flapper

Bona U.S. Promotes New Product with the Medium Flapper

Bona U.S. Promotes New Product with the Medium Flapper