Who? Bona U.S.

Their industry: Hardwood flooring

Their audience: Individual consumers and homeowners

Their challenge: Breaking through to their crowded marketplace by tangibly displaying what makes their product so special. Simply put: The Bona team needed something to catch attention and then cultivate a lasting “wow” factor.

Our solution: The Flapper®- one of Red Paper Plan’s most popular marketing mailers, and with good reason! This brochure contains 4 distinct panels that seamlessly fold and open over one another.

The main pro: The capacity for multi-faceted storytelling. With the Flapper®, you enjoy a structure that’s pre-built to support distinct “chapters” of your narrative.

Bona U.S. even upgraded one of their layers to a thicker paper equipped with premium soft-touch UV to essentially simulate the velvety feel of their new, oil-based product. And, as their graphic designer Omar Scarborough told us, it’s not every day that you get such tactile mail:

“We’ve even had one person email us saying that it’s the coolest piece of marketing material they have seen in a long time.”