This Video Mailer Resulted In 18 Calls In 2 Weeks
Their Industry: Marketing Consultancy
Their Audience: Prospects of their microbial seed treatment client
Their Challenge: To introduce their client to prospects in an engaging way while generating new leads.
Our Solution: 7” HD Video Screen Brochure
The Main Pro: One of the biggest advantages of Red Paper Plane’s Video Brochures is that you can enhance your brand’s marketing through both audio and visual cues. If done right, this can translate into better brand loyalty, as well as increased sales and leads.
CMO-ToGo Project Manager, Angelique Tobin, said that in the past the company had done some postcard-type direct mailings, but none were hugely impactful for them.
While looking for inspiration for this particular mailing, Angelique came across Red Paper Plane and found exactly what she was looking for: a Video Brochure that was both customizable for the client and fit within their approved budget.
“I’ve been doing direct mail for a number of years and had never done a Video Brochure before, so this was a first for me,” she said. “It was just really unique, and I think for an intro into the market, it was a great way to make a statement. We wanted to give prospects more information, with less to read, in a compelling format, which is why the Video Brochure came to mind,” Angelique said.
Using the 7” Video Screen Brochure, the team was able to achieve the client’s objective: make an impactful introduction to a new group of cotton growers, while never compromising on quality, effectiveness, or space.
In fact, the piece was so successful that it had resulted in about 18 calls in just a couple weeks.
“For every lead this generates, that’s potentially a very big number for our client,” Angelique said. “I think the impact of a piece like that in your mailbox really piques the recipient’s curiosity.”