Who?: Krause

Their industry: Interior Architecture, Planning, and Design

Their audience: Typically larger commercial firms

Their challenge: Sending a creative holiday card that didn’t get lost in the shuffle. Considering the wave of marketing campaigns that flood us each December, producing content that lasts and delivers is almost laughable.

...But Krause wasn’t laughing; they were thinking outside the box.

Our solution: The 4.25" Pop Up Cube - One of our neat pop up holiday cards that springs from flat mail into 3D cube by removing the bellyband.

The main pros: It’s impossible to ignore… Or forget. As Marketing Coordinator Matthew Krause elaborated, “It did not look like any other card you would normally receive in the mail, especially during a very congested holiday.”

They then made it their own, adding rich graphics that highlighted the company’s recent success stories and offered clients a warm thanks.

The outcome? A staggering 13.9% reply rate, a prestigious Society for Marketing Professional Services award, and “numerous clients” expressing interest in further collaboration. Chalk it up as a huge win!