Construction Company Uses Video in Print to Build Awareness
Video is a powerful tool not only to promote your business, but grow it as well. Today, videos create unique opportunities for brands to connect with their target audience, fostering engagement, lead generation, and sales.
90% of consumers indicate that product videos directly inform purchasing decisions, according to Forbes. What’s more, 51.9% of marketing experts agree that video offers businesses the best return on investment. These compelling statistics resonated with Kelly Zemcik, Marketing Manager at Miles-McClellan Construction, a construction management/general contractor based in Columbus, OH.
For the last three years, Kelly and the team at Minds On , a B2B digital marketing agency, have executed a successful campaign around March Madness. Last year’s campaign included a video component - four to be exact.
“We received a lot of positive feedback on the videos in 2018,” Zemcik said. “It was our first time dabbling in video, so I was pretty adamant we incorporate [video] again this year.”
For 2019, the team wanted to create a physical piece to include in their promotional package as a way to (re)introduce Miles-McClellan’s March Madness campaign. “We wanted to re-purpose some of the content created in 2018,” said Zemcik. “For the clients who had seen the campaign the year before, I wanted to use a video as a reminder. We also had new clients on our distribution list, so this video gave them a taste of what was in store.” The idea was settled; a video brochure was the perfect medium.
“I know video books have been around for some time now, but in the construction industry, you don’t really see them. It was a way to draw attention to our campaign and engage recipients in a way they hadn’t before. We reached out to Red Paper Plane and found your product to be much more competitively priced with a faster turn around and the rest is history,” she said.
“We were working under a strict timeline, and Red Paper Plane's customer service was excellent,” said Kyle Hanna, Creative Director at Minds On. “They helped us identify video book solutions that would accommodate our deadline and answered every question along the way. The templates were easy to follow, and the final product was of exceptional quality.”
“Overall, I was very pleased with my experience with Red Paper Plane,” Kelly said. “The people I worked with were great. Their team had a sense of urgency and were very attentive. Always checking in with updates and on my overall satisfaction. Firms have asked me who produced the video books and I’m happy to refer them to Red Paper Plane!”