Who? Impartner

Their industry: Business channel growth via Partner Relationship Management

Their audience: Top companies from a wide range of industries looking to improve the returns on their sales channel investments

Their challenge: Putting together a last-minute direct mail piece that incentivizes audience attendance at an upcoming tradeshow.

Our solution: The Large Well Box - a creative mailer that doubly functions as a delivery vessel. The Impartner team stocked it with a special card that, if brought to the tradeshow, could be redeemed for free wireless headphones.

The main pro: Its gift-like presentation. The magic of something like the Well Box is that it inverts the transactional nature of marketing from soliciting to giving. And who doesn’t like receiving gifts?!

“Customer service was great; you were very prompt in answering my questions and taking care of my needs,” Creative Director Michael Slighting later told us. “We did get several responses and are confident that we’ll get a good return on it.”