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Engaging an Audience with an Exclusive Promo Contest

Engaging an Audience with an Exclusive Promo Contest
September 24, 2019

Who? Jim Moran & Associates

Their industry: Automotive finance and insurance solutions

Their audience: Car dealerships nationwide

Their challenge: “[Launching] a contest where customers could win a trip to either The Atlantis in the Bahamas or The Breakers in Palm Beach,” says Incentive Compliance Analyst Stefano Bontempo.

In other words, running a promotional campaign with clear, enticing messaging.

Our solution: The Surprise Slider - the aptly-named marketing mailer containing pop-up boxes that emerge as you slide out a contained panel.

The main pros: You can’t ignore it even if you try. At first, a tab immediately invites user interaction. Then, as you pull out the inner panel, two cubes literally jump out from an inner enclave and demand to be examined.

With the JM&A card, those boxes contained details on the two distinct trips that their promotion centered around. And, as Bontempo affirms, the Slider attracted its desired attention:

“It was really professionally done and it worked in terms of, you know, surprising our customers. Everybody thought it was awesome.”


Surprise your direct mail recipients with our surprise slider. This piece is sure to stick around

Surprise your direct mail recipients with our surprise slider. This piece is sure to stick around

Surprise your direct mail recipients with our surprise slider. This piece is sure to stick around