This year’s Super Bowl was full of excitement, questionable decisions, and game changing performances. The game was pretty interesting too. The most coveted, most expensive time slot for advertisers is on Super Bowl Sunday. Some ads were an instant touchdown, while others were deserving of a 15-yard penalty. Check out our list of our favorite ads from the night, in no particular order.

1. Budweiser

Directed by Nomadland’s Chloé Zhao, it’s no wonder Budweiser’s latest Super Bowl submission was just as powerful as all their other ones. The famous Clydesdale continues to be a huge success when representing the resilient American spirit.

2. Uber Eats

Jennifer Coolidge can do no wrong. Her appearance, along with a plethora of other famous celebrities including Gwyneth Paltrow, helped catapult this ad to our list of Favorites. It was funny, simple, and you knew exactly what they were trying to tell you. Uber Eats now delivers more than just “eats” and we’re excited about it.

3. Hellmann’s

Picking Jerod Mayo to star in Hellmann’s commercial about tackling food waste was almost too easy. It was relatable and actually gave some helpful tips to avoid food waste. But the best part hands down was when Mayo tackled SNL’s Pete Davidson, which he responded with, “I get it, I’m very hittable.” Great ad all around.

4. KIA EV6

What’s not to love about this commercial? You’ve got an adorable robot dog, an adorable real dog, and Bonnie Tyler’s “Total Eclipse of the Heart,” playing in the background. It was unexpectedly heart tugging and had us rooting for a happy ending, all in just over a minute. Hats off to the KIA Marketing team!

5. Coinbase

Last but certainly not least was one of the most talked about ads of the night, the moving QR code from cryptocurrency exchange, Coinbase. The ad was genius and played on the soaring popularity of QR codes. The ad was so successful and received so many conversions, the Coinbase app crashed from the amount of traffic it received. We can’t wait to see what they do next year.