With a name like First Choice Custom Homes, it should be no surprise that the company’s marketing team sought the same thing their customers do: personalization.

So, after receiving a promotional product in the mail, Kim Tilley found out it had been created by Red Paper Plane and thought it would be a great idea to do something similar as a kind of “thank you” to the company’s clients and friends.

“At First Choice Custom Homes, we not only build custom quality homes, but we also strive to build lasting friendships,” Tilley said. “The Pop Up House is a creative and fun way to wish our clients and friends a Happy Birthday.”

The Pop Up House, one of more than dozens of customizable designs on RedPaperPlane.com, is an unexpected and quirky take on the standard Pop Up Cube. Instead of having six sides to display your logo, URL, social media handles, graphics or copy, the Pop Up House offers seven panels to display your brand’s messaging.

“The templates were easy to download and use,” Tilley said. “I had some trouble uploading the artwork but reached out to Red Paper Plane and David, one of your project managers, was very helpful in assisting me with my problem. I emailed the artwork to him and he applied it to my project and put it directly into my cart.”

Wondering how the piece turned out?

“We are very pleased with the quality of our product,” Tilley said. “The material used and the printing are of great quality.”