What do you do when you want to stand out from all of the other home electronics product suppliers at the International Consumer Electronics Show? If you’re Jasco Products Company, you mail invitations in the form of a pop-up house.
The trend at CES 2015 was connected home technology. Jasco was introducing the first-ever Bluetooth lighting control ecosystem and a variety of GE-branded connected home products in lighting, security, and surveillance, as well as mobile solutions and power products.
Jasco also wanted to position itself as a brand that houses a diverse range of products and licensed brands like Über Electronics, T-Tech by Tumi, Disney, Marvel, Nickelodeon, and General Electric.
To grab the attention of buyers and drive traffic to the booth, Jasco needed something different and unusual that was specific to the connected home theme and the new products at CES this year.
Jasco turned to Red Paper Plane. The company had used Red Paper Plane’s Pop-Up Cubes in the past, so it knew it could count on them to produce another high-quality product.
“We wanted to do something really unique again this year, while at the same time being very specific about what we were showcasing—simple home and mobile solutions under one roof,” says Kearsten Howland, marketing communications coordinator for Jasco. “Red Paper Plane’s Pop-Up House was a perfect way to send out that message to buyers and colleagues and get them excited.”
Howland mailed out Pop-Up Houses in advance of the show. Each house was mailed in an A6 envelope. Once the recipient removed the house from the mailer, it exploded into shape automatically.
Jasco made the impact it was looking for. “People were really surprised, and I got nothing but positive feedback,” says Howland. “Even before the show, they were taking pictures of the house when they got it in the mail. I even had people emailing me saying, ‘I got the invite. It looks awesome!”
ThePop-Up House invitation was a huge hit. “It definitely had a positive impact for us at CES," Howland concludes. “We had another successful experience with Red Paper Plane!”