Loyola Marymount University Raises the Standards
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Who: Loyola Marymount University
Their Industry: Higher Education
Their Audience: Previous College and Athletics Donors
Their Challenge: Promote their Raise the Standard Tip Off event
Our Solution: Circle Extendo®
The Main Pro: The unique Circle Extendo® moves two tabs in opposite directions with the pull of one tab while moving a die cut circle across its face.
Located in Los Angeles, California, Loyola Marymount University is a private university with a proud history that dates back to 1911. It is home to 6,999 students. LMU's Raise the Standard Tip Off event is a fundraiser created to drive interest in their athletics programs while raising money to renovate their basketball arena, Gersten Pavilion
In speaking with Lisa Jackson, Director of Special Events, about the event and the Circle Extendo® they used for their invitation she described looking for something that would pique the interest of their target market right from the start. Lisa viewed the die cut circle that slides across the face as the perfect representation of a basketball moving from one side of the court to the other. The hidden panels that reveal after the tab is pulled gave LMU plenty of space to display their message.
“We wanted to communicate the strong connection that exists between a successful athletic program and a successful university. The Circle Extendo® invitation clearly demonstrated that message.”
The marketing department at LMU was impressed with the working relationship they had with the Red Paper Plane team. “It really put our marketing department and graphic designer at ease knowing this is a company that knows what they’re doing.”
The event was a huge success and their fundraising goal is
expected to be met in a matter of months. Lisa was so happy with the results of
the invitation, she left Red Paper Plane a testimonial on Trustpilot! We think
this is the beginning of a beautiful partnership and can’t wait to see LMU’s
success on the basketball court. Go Lions!