Making Them Care About Your Company Story
Who? DLA Architects
Their industry: Architectural design for both public and commercial structures
Their audience: Various institutions, with a predominant focus on education, community services, and government
Their challenge: Making their big news your big news. With the retirement of their longtime President, the new appointee marks a huge transition for DLA.
“It’s a big deal for us, but we knew that most people wouldn’t care,” Marketing Director Wendy Covich admitted.
So - how can we get people to care?
Our solution: The Tablet Flapper®- A four-paneled direct mail piece that continuously opens up to new sections.
The main pro: Ordered storytelling. Not only does the multi-panel approach open the door to some dynamic visuals, but it also allows for sequencing different “scenes”. This, Covich told us, is what allowed their custom mailer to truly reflect their brand:
“We’ve heard people say that they’ve been showing their friends the
pieces, which is exciting because it spreads our news farther. It works well
because it’s not a full-on sales piece; it’s subtler and more about culture and
our creativity… It was very ‘us.’
Red Paper Plane® is a registered trademark of Structural Graphics.