2026 is in full swing and that means marketing professionals everywhere are busy planning their marketing strategy for the year. The biggest question is what trends are going to continue in 2026 and what new trends are we going to see appear? We’ve compiled a list of marketing trends that we think you should keep an eye on and take advantage of in the new year.
1. Google’s Position Zero
Up until now, the main goal for SEO has been to get featured in the first position in Google search results. That goal has now transitioned to achieving “position zero,” or a space above the rest of the results. The position allows for snippets, images, and even a URL to be seen before they even visit your site. Position Zero attracts a lot of impressions and clicks, so making Position Zero a part of your SEO strategy should be at the top of your to do list.
2. Direct Mail is Staying Strong
A recent survey found 75% of consumers are overwhelmed by the number of digital ads they see on a daily basis (SG360). Luckily for you, there are alternatives. With Direct Mail, you can personalize a tangible item that the viewer can interact with. VR Viewers, QR codes, and