Who: McDougall + Duval for their client, Carousel Industries
Their Industry: Full-service advertising agency
Their Audience: Service Businesses
Their Challenge: To make existing clients aware of Carousel Industries’ web technology services through use of a uniquely unforgettable “Welcome Gift.”
Our Solution: The Hexagon Video Brochure – While Red Paper Plane is known for our 70+ interactive products with easy to download templates, we are able to custom quote projects for short runs to specifically meet your needs.
The Main Pro: 52% of marketers across the globe report that video is their highest ROI marketing tool. Video Brochures are proven performers for breaking through to C-level executives.
A long-time client of our parent company, Structural Graphics, McDougall + Duval knew Red Paper Plane specializes in Video Brochures. They brought us a request for a Hexagon shaped Video Brochure in a printed shipper. A charging cable and stylus pen premium were also to be included in the kit.
The resulting brochure proved very successful for Carousel Industries, who received a new project from one of the world’s largest telephone companies, and for McDougall + Duval, who was awarded a new project from Carousel Industries.
McDougall + Duval Creative Director, Mia Thurlow, shared that “Mary Ann [Account Manager] was fabulous and really bent over backwards to get me everything I needed.”
CEO and Creative Chief, Dan Duval added, “Our goal was to send something so high-end recipients would know that we consider them to be high-quality customers. This is a memorable piece - it stays on recipients’ desks and gets passed around the company. I’m sure Carousel is going to solidify their relationship with us moving forward.”
Most recently, the project was awarded a 2020 GDUSA American Package Design Award in the Luxury Packaging category! Congratulations to everyone who worked on this award-winning project!