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Pop Up Business Holiday Card

November 22, 2013

This is a great example of how to utilize a custom Pop Up direct mail piece, a QR code and a smart phone to create a truly engaging holiday mailer. Imagine the possibilities!

Pharmaceutical agency, HCB Health, used this pop-up fireplace direct mail piece as their holiday card. The call to action was to scan the QR code on the outside of the mailer and then slide a smartphone inside the pop-up paper fireplace replica. The QR code then launched a video of a fire burning with holiday music being played in the background emulating a real fireplace. This is a perfect example of how you can take a dimensional printed piece and add a digital component to it to deliver ultimate impact.

Any of the dimensional holiday card designs offered here at Red Paper Plane can be customized to include a QR code and are all great to use as your business holiday greeting card.

If you looking for a completely custom business holiday card like this example please contact our team at Structural Graphics.