'Raise The Roof' By Sending Customers Holiday Cards With Staying Power
Who: A.B. Martin Roofing Supply, LLC
Their Industry: Building Materials Supply
Their Audience: Top customers within the commercial and residential building community.
Their Challenge: Create a holiday card with staying power that would keep A.B. Martin top-of-mind with customers.
Our Solution: The Pop Up House
The Main Pro: This rubber band activated house automatically pops into shape, making it an excellent desktop display. It even has roof panels that lift up to deliver hidden messages.
A.B. Martin Roofing Supply wanted their 2019 holiday card to do more than just send greetings. They wanted to proudly display their branding and services as well.
According to A.B. Martin’s Creative Director, Shad Eash, it can be challenging for businesses in their industry to stand out because their target audience is often bombarded with the same postcards and flat mailers. Shad and his team wanted to do something unexpected that would immediately capture the attention of their top customers.
“We had a really great time playing with the Pop Up Houses around the office,” he said. “After mailing the holiday cards, we heard from several employees and customers about how much fun they were. These Pop Up Houses achieved every goal we had."