The Lund Company Gets Noticed with Video in Print
Did you know that 64% of consumers are more likely to purchase a product or service online after viewing video content? (1) Or , that marketers who use video grow their company’s revenue 49% faster than those who don’t? (2)
Clearly, video is one of today’s most popular marketing platforms. Combine it with one of our high-impact print solutions like the Lund Company did, and you’ve got a powerful and effective marketing tool at your disposal.
Earlier last year, The Lund Company approached Red Paper Plane to quickly turn around a marketing project designed to display an apartment property that was for sale. Stacie Anderson, the company’s creative services manager, said that Red Paper Plane’s “reasonable pricing” and “quick turnaround time” is what enticed her try the service out.
“As a first-time customer, I called to verify a few things specific to our order,” she said via email. “The phone was answered immediately by a representative and the customer service was excellent. As the process went on, all questions were answered promptly.”
From among the variety of customizable templates available on the Red Paper Plane website, Stacie and her team chose to design a Video in Print brochure to meet their marketing objectives.
Red Paper Plane’s Video in Print brochures offer an effective option when it comes to getting your company noticed. One of the big advantages of combining these two mediums is the ability to enhance your brand messaging through engaging and supporting content. Video is highly visual and auditory, which means it’s easier for people to remember than text-based content. When consumers remember your video content, they, in turn, remember your brand. This can translate to better brand loyalty as well as more sales and leads.
According to Stacie, The Lund Company is already receiving a lot of very positive feedback as a result of their brochures.“The product turned out great,” she said. "As expected, there's a learning curve to everything and we were unsure of how the end product would turn out. Overall, we were more than pleased with how [it] went."