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Trading Up At a Trade Show

Trading Up At a Trade Show
February 19, 2020

Who: Preferred Systems Solutions

Their Industry: Professional Technical Services

Their Challenge: Standing out at a trade show from competitors who were effectively promoting similar services.

Our Solution: The Magic Changing Picture - one of Red Paper Plane’s Image Changing Mailers . Its main image magically changes from A to B with the pull of a tab.

The main pro: This unique piece demonstrates a shift from before to after, old to new, or perception into reality.

Preferred Systems Solutions wanted to impress booth visitors at their biggest conference of the year with a handout that would drive prospects online and create partnership opportunities for the company. “We really wanted to maximize our visibility in the transportation and logistics community as well as network with key decision makers and influencers from military and government,” said Marketing & Proposal Specialist, Ashley E. Cabrera.

Ashley continued, When I would hand the Magic Changing Picture out, people stopped what they were doing and interacted with it, pulling the tab. They said it was a really cool and unique marketing piece.”

Preferred Systems Solutions received 16 high quality leads they are following up with.

Ashley and her team were very impressed with the result and thankful that Red Paper Plane was able to meet their tight deadline. “We were trying to step it up with our Marketing to get our name out there, and Red Paper Plane really helped us to do that.”