Turn a Company Re-brand Into Marketing Magic
Who: Upswell Marketing
Their Industry: Advertising Agency
Their Audience: Existing customers within the auto repair, fitness and dental industries
Their Challenge: Announce their exciting re-brand to clients in a unique way, while generating brand awareness.
Our Solution: The Magic Changing Picture
The Main Pro: This unique piece demonstrates a shift from before to after or old to new, making it the perfect format to announce a re-brand.
Upswell Marketing used the design to demonstrate the company’s former logo transitioning into the new logo. According to Corporate Brand Manager Annie Burch, they wanted the reveal of the new logo to be a surprise for their clients until they pulled the slider tab.
“Working with Red Paper Plane was easy from start to finish,” she said. “We designed our mailer in-house and opted to have a sample of our card printed first so we could make sure it was exactly how we wanted it to look. That was a nice option considering we had not designed anything like this before.”
The finished product turned out just as they had envisioned.
“It accomplished exactly what we were looking for and was definitely a unique piece that would stand out in the mailbox.