If you want to reach a new audience to announce a new product or highlight improvements you’ve made or are trying to make, a video brochure might be the answer. Many companies and organizations use video brochures to reach prospective donors and customers, while others use video brochures to educate and inform about upcoming events. Understanding the best practices for video brochures is important so your message effectively reaches your target audience.
Whatever your needs for video brochures, we’re here to help you create a campaign that will leave a lasting impression long after other printed materials are forgotten. As a leader in the video brochure industry, Red Paper Plane ensures your message stands out, making your announcement unforgettable.
Why Choose Video Brochures For Your Next Campaign?
Choosing video brochures for your next campaign offers a unique way to capture the attention and increase engagement with your intended audience. Here’s what sets them apart from other traditional printed material:
- Higher Engagement: Video content naturally grabs your attention, and studies show that video brochures can increase customer engagement by up to 65% over traditional printed material.
- Personalization: We can help you design your video brochure to target specific audiences, making your message appear more personable and impactful.
- Cost-Effective: Our unique designs and customizable options allow your video brochure to include QR codes and other trackable data to help measure your ROI.
In today’s digital age, consumers are bombarded with information, and a video brochure can cut through the noise to ensure your message gets noticed.
How Long Should Video Brochures Be?
With our range of customizable options, it’s easy to find a solution to maximize your message so it leaves a lasting and memorable impact. What message are you trying to convey? Are you a company advertising your services or introducing a new product? Or are you a college or university trying to attract alumni to donate money to the campus?
The answers to these questions will help guide you through the design process so that your video brochure effectively conveys your message while leaving a lasting impression. The length of your video brochure can range from three minutes to up to 80 minutes, depending on the resolution, frame rate, and bit rate. Additionally, the available memory determines whether your video will fit on a particular chip size.
Here’s a guide to help you determine the best video length for your campaign. At Red Paper Plane, we take pride in helping our clients find the best solutions for their design and marketing needs.
How Do You Record Video Brochures?
Once you’ve decided to partner with us, it’s easy to get the ball rolling to create your video brochure. One of our project managers will reach out to answer any questions or if you need help producing the video to be included in your brochure. Let’s look at a few of the steps necessary to produce a memorable and impactful video below.
- Plan your message: What do you want to achieve with your video? Whether introducing a product, sharing an announcement, or bringing others to your business or institution virtually, make sure your message is tailored to reflect that.
- Set up recording equipment: Use a clutter-free background unless it reflects your message. Choose a quality camera or smartphone, and ensure the lighting is suitable for your shot and doesn’t cast shadows. An external microphone is also helpful for better sound quality.
- Record and edit the video: Since video brochures are typically short, aim for a video that conveys your message quickly and efficiently. Your message already stands apart from your competitors because you’re using video, so ensure your scripts get to the point.
When placing your video brochure order, don't worry about trying to attach your video to the order. The files are usually much too large. A project manager will contact you to arrange the video(s) transfer after the order is placed. We will have you send it to us via WeTransfer or similar file sharing services.
At Red Paper Plane, we’re ready to help you during every step of the process. We’ll work with you to design a video brochure your recipients will never forget. Contact us today, and let’s take the first step together.
Frequently Asked Questions
Can Red Paper Plane Help Me Create a Video Brochure?
Our team of design experts, with their wealth of experience and creativity, can help you create a video brochure that sets your message apart from the crowd. We’ll work with you to fine-tune your message and ensure it reaches the right audience so it leaves a lasting impression.
What Features Can Be Included in a Video Brochure?
Video brochures can be fully customized with buttons for volume control, multiple videos, fast-forward/rewind options, USB charging, and additional printed messaging or QR codes to link to landing pages or follow-up content.
How Do I Ensure My Video Brochure Has the Best Audio and Video Quality?
For the best results, record your video using a high-quality camera, proper lighting, and an external microphone to ensure crisp visuals and clear sound. Keeping the background clean and using professional editing software also enhances production quality.