Moving Messages

The Exploding direct mailer is a moving message mailer that arrives looking like a conventional 4-page folder, then explodes to more than double its size the moment it opens. It combines the element of surprise with a generously sized printed piece that ships compact and opens large. That expanding action is what gives the format its name, and it suits pop-out maps and posters where the reveal does the work.

A moving message mailer is a dynamic, interactive direct mailer that the recipient activates by pulling a tab, creasing a fold, or spinning a wheel, making the message stick by grabbing their attention in a fun way. Panels slide, pictures change, and pages flip as the reader engages with the piece. Red Paper Plane's moving message mailers collection includes the Exploding Page alongside The Flapper, the 4-Pull Window Slider, The Extendo, Telescoping Sliders, The Jackknife, Changing Picture, and Wonder Wheels.

The Exploding Page differs from other moving messages in that it delivers its impact through scale rather than through a pull, slide, or spin. Other formats in the moving message mailers collection animate via tabs, sliders, and wheels, such as the Telescoping Sliders, while the Exploding Page stays compact in the mailbox and expands when a recipient opens it.

The Exploding direct mailer works best for high-impact campaigns that require a major "wow factor" combined with a large canvas for detailed storytelling. It is best for campaigns built around a large reveal, such as announcements, events, pop-up maps, posters, product launches, and high-end promotions. For product launches, the dramatic reveal mirrors a physical product unveiling, offering massive space for tech specs and imagery. For event invitations, use the outer cover to tease the event and the expansive inner spread for the full agenda and maps.

The Exploding direct mailer opens to more than double its finished size, offering far more print space than its mailed footprint suggests. The small finishes at 5.875" x 4" and opens to 11.5" x 9.5", while the large finishes at 9" x 6" and opens to 11.875" x 14.75". That gives you room for a full-size reveal in a piece that still mails as a compact folder.

There is no minimum order quantity. You can order as many exploding page mailers as you need, even if it's just one. The unit price decreases as the order quantity increases. Calculate exact per-unit pricing on the product page.

Yes. Red Paper Plane provides templates and a 3D design tool to set up your artwork for the Exploding page. The templates account for how the piece folds closed and expands, so your design works with the mechanics.

Yes, Red Paper Plane offers full mailing services for all of our creative direct mail formats, including addressing, sorting, and postage optimization. If you'd rather mail them yourself, we can ship your finished pieces directly to you, fully assembled and ready for insertion into their envelopes.