Moving Messages
Panels slide, pictures change, pages flip and as they do, marketing messages take hold. Interaction is the key to our Moving Message Mailers as readers make them perform by pulling a tab or creasing a fold or spinning a wheel. Use them for any promotional purpose including:
- Before/after or challenge solution messages
- Highlighting new and improved benefits
- Revealing new products or services
- Presenting question and providing an answer
- Invitations, announcements
117,118,119,120,121,122,123,141,143
Flipbook
Use each of the display panels on Red Paper Plane's Flipbook for an individual message or tell your story in 5 parts.
Frequently Asked Questions
Learn how Flipbook mailers work and when they’re the right choice for interactive direct mail campaigns.
What Is a Flipbook Direct Mailer?
A flipbook direct mailer turns a simple message into a hands-on experience. The recipient pulls a tab, and five panels flip in sequence, revealing your story one frame at a time. It is not a digital PDF flipbook. It is a physical, die-cut piece of paper engineering built to spark curiosity and make your message memorable. The Flipbook measures 5" x 3.1875" flat and extends to just over 10" wide when opened.
What Kinds of Campaigns Work Best With a Flipbook Mailer?
Campaigns built around anticipation, transformation, or discovery work especially well with a flipbook mailer. Think before-and-after stories, product launches, event invitations, enrollment marketing, fundraising appeals, customer success stories, and sequential offers. Because the message unfolds one panel at a time, you can build suspense and guide the reader through a story that flat mail can't tell. The Flipbook is one of several Moving Message Mailers Red Paper Plane builds for marketers in higher ed, pharma, insurance, and tech.
How Much Does a Flipbook Mailer Cost?
Flipbook direct mail pricing depends on quantity, with per-piece cost dropping as your run grows. You'll find current pricing on the Flipbook product page, where you can get an instant quote for your exact quantity. Postage is billed separately and varies with your mailing list, with presorted rates costing less than individual First-Class stamps. The Flipbook offers an approachable way to add movement and interaction to a campaign without the investment required by larger-format dimensions.
When Is the Interactive Flipbook Worth It?
An interactive flipbook is worth it when each response is worth real money. A piece that moves gets opened, handled, and remembered, and the recipient becomes an active participant in your message. If a new customer, enrolled student, or booked meeting is worth thousands, a piece that measurably lifts response pays for itself many times over. The format earns its cost on targeted lists, where 200 right people outperform 2,000 loose ones.
Does the Flipbook Need an Envelope To Mail?
The Flipbook mails inside a 5.75" x 4.375" envelope. With our mailing services, we insert each piece into a USPS-approved envelope, affix the address label, and mail it for you. At 1.17 oz, it falls within the published 1-2 oz postage rate. Prefer to mail it yourself? Your order arrives bulk-packed.
Are There Templates I Can Customize Myself?
A ready-to-use Flipbook direct mailer template is available for download, with production-ready files in Illustrator, IDML, and PDF formats. Our online 3D design tool lets you proof your artwork on a virtual model before anything is printed, so you can watch your story take shape panel by panel. A different size, shape, or mechanism becomes a custom quote.
Can I Get a Sample Before I Order?
Free samples are available, and the pull-and-flip action is hard to appreciate from photos alone. Once someone works the mechanism firsthand, the value becomes clear. That's why many marketers start by building their own sample pack, including up to 7 free samples to share with their team or clients.