Moving Messages
Panels slide, pictures change, pages flip and as they do, marketing messages take hold. Interaction is the key to our Moving Message Mailers as readers make them perform by pulling a tab or creasing a fold or spinning a wheel. Use them for any promotional purpose including:
- Before/after or challenge solution messages
- Highlighting new and improved benefits
- Revealing new products or services
- Presenting question and providing an answer
- Invitations, announcements
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The Extendo®
The Extendo® is a proven performer. This patented design has two hidden panels moving in opposite directions are revealed with the pull of one tab. Chose from several sizes and designs to make your next mailer surprising and engaging. You get all the impact of dimension in a flat easy-to-mail piece. The Extendo® is protected under U.S. Patent #6,557,700
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Small Extendo® 1000 starting at $5.02 each
SKU: EXT-1-PDF
Size: flat: 7.25" x 4.25" open: 16" x 4.25"
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Frequently Asked Questions
Learn how the Extendo Mailer works and how to use it effectively in your campaigns.
What is the Extendo Direct Mailer?
The Extendo is an interactive direct mailer that uses a dual-action pull tab to extend two hidden panels at once, revealing new content in a smooth, attention-grabbing motion. This coordinated reveal creates a highly engaging storytelling moment, perfect for product launches, service upgrades, feature highlights, and campaigns that benefit from sequencing information. As part of our moving message mailers collection, the Extendo delivers strong stopping power in a compact, mailable format.
Which Campaigns Use an Extendo Mailer Best?
An Extendo mailer is ideal for campaigns that need to reveal information in stages or build a story step by step. Marketers often use it for product launches, feature comparisons, onboarding journeys, timeline storytelling, and multi-step offers where each pull-out panel adds a new benefit or reason to respond. It performs exceptionally well in b2b and b2c campaigns for technology, financial services, healthcare, education, and membership programs, where you want to guide recipients through a straightforward narrative rather than show everything at once. The Extendo helps turn complex messages into an engaging, easy-to-follow experience.
How Durable is an Extendo Mailer Mechanism?
The Extendo mailer is engineered for durability, featuring a reinforced pull-tab system and smoothly gliding internal panels that withstand repeated use. Each piece is precision-assembled to ensure the dual-extension mechanism operates cleanly without sticking or tearing, even after multiple pulls. The design ships flat and is tested to withstand standard mailing conditions, so your message arrives intact and performs exactly as intended.
What Files and Artwork Do You Need for an Extendo Mailer?
To produce an Extendo mailer, we require print ready artwork created using our downloadable template. The template outlines the main panel and both extending panels.Finalfiles should be supplied as high-resolution PDFs with outlined fonts and proper bleed, ensuring clean edges and smooth movement within the mechanism. We also recommend keeping key text and visuals within the template’s safe zones so that nothing shifts or is trimmed during assembly. Following these guidelines helps your artwork align perfectly with the Extendo’s dual-extension reveal. We can walk you through the whole process.
Can I See a Sample Extendo Direct Mailer Before Placing a Full Order?
Yes, you can request a sample extendo mailer to experience the dual-extension mechanism, print quality, and overall interactive effect before committing to a full campaign. Sample decks are a great way to experience our work! Seeing the piece in person helps you evaluate the format, share it with your team, and build internal buy-in, ensuring the Extendo is the right fit for your message and goals.