Pop-Ups

Fun is effective. Each of these pop up mailer formats arrives flat and then surprisingly springs into its dimensional shape when removed from its carrier to become a desktop display.

Use Pop up Mailers for:
  • Calendars, invitations, event reminders
  • High impact entertainment value
  • Announcements
  • Product launches and benefits displays

Pop Up Cubes

Our rubber band activated cubes automatically pops into full dimensional shape when released from its fully customizable mailer. These mailers have three distinct benefits; they offer the element of surprise, they form into a cube that can sit on a desk and kept around, and they have tons of real estate for imagery and messaging!

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Frequently Asked Questions

Learn how Pop-Up Cubes work and how they can elevate engagement in your direct mail campaigns.

What Are Pop-Up Cubes In Direct Mail?

Pop-up cubes are interactive direct mail pieces that ship flat and automatically spring into a 3D cube when opened, creating an immediate moment of surprise and engagement. Unlike standard postcards or brochures that often get overlooked, pop-up cubes grab attention and stay visible on desks, counters, or workspaces, places where decisions are made. As part of our pop-up mailers collection, the pop-up cube delivers an immediate and lasting impact that’s easy to distribute and impossible to ignore.

How Do Pop-Up Cubes Work?

Pop-up cubes are engineered with elastic bands that store tension while the piece is flat. Once the mailer is opened, that stored energy is released, causing the cube to spring instantly into its full, three-dimensional form. This unexpected motion captures attention in a way static mail simply can't. Beyond the surprise factor, the cube becomes a lasting desktop display with six fully customizable panels, ideal for branding, messaging, and creative visuals that stay in sight long after the initial opening.

Which Campaigns Benefit From a Pop-Up Cube Direct Mail?

Pop-up cubes are especially effective for campaigns that rely on grabbing attention and driving engagement, such as product launches, event invitations, fundraising appeals, customer reactivation, or B2B outreach. Their tactile, surprising nature makes them ideal for high-stakes moments when you need your message to stand out and be remembered. Whether you're sparking curiosity, reinforcing brand awareness, or driving a call to action, pop-up cubes turn ordinary mail into a memorable marketing experience that boosts response rates.

Do You Provide Templates for Pop-Up Cubes?

Yes, we offer a range of customizable pop-up cube templates to streamline the design process. These templates are a great starting point for bringing your creative ideas to life. The template includes bleed, safe zones, and clear labeling so your artwork aligns perfectly once the piece pops into shape. Whether you're looking for a simple design or something more elaborate, our templates provide the flexibility to align with your campaign's specific needs. Additionally, our design team is available to assist with any customizations to ensure your pop-up cubes are exactly as you envision.

What's the Minimum Order Quantity for Pop Up Cubes?

There is no minimum order quantity for pop-up cubes. You can customize the order size to fit your campaign's needs. However, the price per unit becomes more cost-effective as you order in larger quantities, making bulk orders a great way to maximize your budget while reaching a larger audience.

How Long Does Production for Pop-Up Cubes Take?

Standard production time for pop-up cubes is 5-10 business days from final artwork approval to delivery for up to 2500 units. Production timelines are confirmed at the time of order and serve as general guidelines. For campaigns with tight deadlines, our project management team is available to discuss your timeline and ensure everything stays on track. Every order is assigned a dedicated project manager to oversee the process from start to finish, ensuring smooth and timely delivery.

Do You Offer Mailing Services for Pop-Up Cubes?

Yes, we offer comprehensive mailing services for pop-up cubes to streamline your creative direct mail campaign. From addressing and packaging to delivery, our team can handle the entire mailing process for you. We can coordinate the mailing of your pop-up cubes directly to your recipients, ensuring a hassle-free experience from production through delivery. Please plan on an additional 2-7 days for mailing services.

Can I See Samples Before Placing an Order?

Yes, request a free pop-up cube sample to experience the quality, mechanics, and desk presence before ordering. Sample orders typically ship within 1-2 business days. Seeing the piece in person helps you evaluate the format, share it with stakeholders, and build internal buy-in before launching a full campaign. Our team will walk you through design options, postal considerations, and campaign strategies. See why marketing teams choose Red Paper Plane for dimensional creative mail that gets noticed, remembered, and acted on.