Insurance Marketing Solutions

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insurance marketing solutions

Engage Producers, Educate CSRs, Drive Growth

In today's crowded insurance landscape, traditional marketing struggles to stand out. Dimensional print offers a powerful solution: engaging producers, educating CSRs, and fostering loyalty.

Tired of overlooked emails and stretched sales teams? Target a vast, untapped market! Interactive product presentations, eye-catching invitations, and desktop reminders keep your offerings top-of-mind, prompting crucial conversations with clients that drive growth.

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Give Them a Whole New View

Nationwide saw broker engagement jump from 3% to 21% after mailing them a VR Viewer to promote their investment products. The mailer included a QR Code that launched a virtual experience when your phone was placed inside.

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Find Out What Pops Up

Hanover's auto and home insurance quote response rates increased by 40% using the pop-up cube over their traditional #10 envelope mailer, and quote requests kept coming in for weeks while the cube continued to act as a desktop reminder.

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Video Creates Huge Impact on Sales

Brighthouse Financial increased annuity revenue sold by independent advisors by 40% using video brochures for their brand launch and product education materials. 

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Ameritas Telescoping Slider

Ameritas used this single-pull Telescoping Slider to promote their Ameritas Access Whole Life Insurance. The mailer included a QR code which, when scanned with a smartphone, drove recipients to an online landing page to learn more.

 

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Expand Your Message

Protective Life used our Small Exploding Page as an interactive guide for selling their Protective Series Estate Maximizer. Once opened, the brochure doubled in size, providing ample room for messaging.

 

 

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Stand Out To Brokers

Sent to agents and brokers, this Magic Changing Picture touted support, implementation and enrollment advantages enjoyed when offering MassMutual Group Benefits. With the pull of a tab, one image magically transforms into another.

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Segment Complex Information

This engaging mailer was targeted to Independent Financial Advisors to educate them on the Annuity products available from Brighthouse. The unique design was perfect for segmenting the message into the benefits for the Advisor and the benefits for their clients.

 

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Build Awareness

Ameritas used our SleekPeeks® VR Viewer to create awareness of a new life insurance product. These inexpensive VR viewers allow brands to deliver the ultimate interactive experience.

 

 

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Stay Top of Desk and Mind

This format was targeted to independent Financial Advisors to act as a reminder to recommend AIG annuities to their clients. The cube captures their attention by popping into shape, and is proven to be kept on recipients' desks, keeping AIG top-of-mind.

 

 

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Take Financial Customers By Surprise

JM&A used the Surprise Slider for a promotional campaign. Pulling the tab reveals two hidden cubes that jump from their well. It acts as a great desktopper, keeping your brand top of mind.

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Communicate To Customers Effectively

Prudential targeted financial professionals with this engaging mailer to help them communicate the various market cycles to their customers. The visuals worked well with the Flapper® design showing, a “Bull” market turning into a “Bear” market.

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Send An Engaging Invite

The video brochure was an invitation from Nationwide and their spokesperson, Peyton Manning, to attend a recognition event for top performers at a resort destination.

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Convert Top Prospects

ARAG Legal used the Promotional Well Box as a post-trade show follow up to further engage leads. The inner well contained a sweet treat, and a URL for recipients to visit for another offer.

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Send A Lasting Reminder

A playful reminder to start the retirement conversation with customers, this piece was designed to stay on the desktop of independent Financial Advisors, prompting them to use and direct their clients to the financial wellness tools available through Lincoln Financial.

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Educate with Ease

USI Affinity targeted members of the NY State Bar Association with this mailer, which educated attorneys on the importance of Life Insurance. The design allowed for the set up and pay off of the message, and segmented the content for a more effective delivery of this complex information.

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Educate Financial Professionals

Prudential targeted independent Financial Advisors with this video brochure, which helped educate them on a complex product available to their customers. Video is an excellent medium for educating financial professionals and the video brochure allows them to have the content available to refer to at any time.

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Leave a Lasting Impression with Investors

Lincoln Financial targeted investors with this Pop Up House mailer, which mailed flat, and once opened popped into fully dimensional shape. It served as a perfect desktop display, outlining the benefits of Lincoln Level Advantage® indexed variable annuity.

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Send An Interactive Announcement

Schaefer Enterprises Inc., a full-service insurance brokerage, used this engaging mailer to share the great news of being named one of Inc.’s 5000 fastest growing privately held companies in America. The theme of the campaign was "thinking outside of the box", so the Pop Up Cube mirrored the message perfectly.

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Increase Event Attendance

The insurance company reached their event registration goal by sending The Flapper® to potential attendees. This format stood out in the mail, and captured recipients' attention.

 

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Tell A Relatable Story

Brighthouse has utilized video brochures over the past 3 years to announce their new company launch, educate financial advisors on various products and, with this design, to help tell stories of retirement that customers could relate to. Video brochures are an excellent method of storytelling.

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Extend Your Message To Make An Impact

New York LIfe used the Arrow Extendo® to make investors aware of their additional offerings, other than retirement income. When the tab is pulled, two panels extend on either side of the base, while a diecut arrow slides across the front cover.

Frequently Asked Questions

What Are Insurance Marketing Solutions, and How Do They Generate High-Quality Leads?

Insurance marketing solutions use insurance direct mail to engage prospects and drive high-intent insurance leads. Unlike generic advertising, insurance mailers are designed to educate, inform, and convert by providing a tactile, engaging experience. Whether targeting brokers, policyholders, or advisors, direct mail for insurance agents ensures your brand stands out, delivering exclusive quote leads that drive conversion.

Why Is Direct Mail for Insurance Agents More Effective Than Digital-Only Campaigns?

In a digital-heavy world, insurance direct mail marketing remains one of the most effective ways to capture attention. Unlike emails that go unread, direct mail for insurance delivers a physical, engaging message that prospects remember. Studies show that insurance mailers that work generate higher open rates, with dimensional insurance mailers increasing retention and response rates by up to 40%, making them ideal for acquiring direct mail leads for insurance. For instance, Hanover utilized pop-up cubes to promote auto and home insurance quotes, resulting in a 40% increase in response rates compared to standard mailers. These cubes also served as desktop reminders, keeping the brand top-of-mind for potential clients.

How Do Insurance Mailers Help Agents Get More Direct Mail Insurance Leads?

Agents need exclusive home insurance leads to grow their portfolios, and direct mail insurance leads offer a targeted way to reach qualified prospects. With compelling insurance mailers, agents can personalize outreach efforts, build trust, and drive home insurance leads. By integrating QR codes or PURLs, insurance direct mail connects prospects to online quote forms, making capturing insurance home leads easier and generating high-quality leads.

What Types of Direct Mail for Insurance Generate the Best ROI?

The most successful direct mail insurance campaigns use pop-up cubes, video brochures, and interactive sliders. These engaging mailers ensure recipients absorb product details, leading to increased conversions. For example, Brighthouse Financial used video brochures for product education, leading to a 40% increase in annuity revenue sold by independent advisors. Whether targeting brokers or policyholders, insurance marketing solutions leveraging dimensional insurance mailers improve response rates and drive home insurance lead generation at scale.

How Can Insurance Direct Mail Marketing Improve Broker Engagement?

Brokers play a crucial role in selling policies, and direct mail for insurance agents ensures they receive the correct information in a compelling format. Direct mail for insurance campaigns incorporating interactive elements, educational tools, and product highlights improves knowledge retention. VR viewers can showcase investment products or virtual tours, providing an immersive experience. Nationwide's VR Viewer mailer boosted broker engagement from 3% to 21%.

Are Insurance Mailers Effective for Home Insurance Leads?

Direct mail for insurance campaigns is a powerful tool for generating exclusive home insurance leads using personalized messaging, high-impact graphics, and engaging formats. Insurance mailers that work create an emotional connection with recipients. This approach builds trust, encourages inquiries, and delivers high-quality home insurance leads that drive policyholder acquisition.

Can I Get Samples Specific to the Insurance Industry?

Yes, you can get a direct mail insurance sample pack and experience the impact of direct mail for your insurance marketing campaign!