Blogs

7 Direct Mail Marketing Pitfalls You Need To Avoid

This post outlines the most common mistakes in direct mail marketing , and how to avoid them for better ROI and engagement.

Creative Direct Mail: 5 Designs That’ll Boost Your Brand

Discover five interactive, high-ROI mailer formats from Red Paper Plane that wow your audience, tell compelling stories, and leave lasting impressions.

​Video Mailer Captivates Donors for University of Notre Dame

Notre Dame used a 7" Video Brochure to powerfully showcase experiential learning and inspire donor engagement.

Make a Desktop Calendar a Work of Art

eGeneration Marketing created a striking polygon pop-up calendar that doubles as branded desk decor with year-round impact.

A Company Re-Brand Calls For Unique Marketing Collateral

InsightSoftware used an interactive Tablet Flapper® to creatively showcase their brand and guide buyers through solution choices.

Virginia Tech Research Institute Sends a Surprise in the Mail

Using the Surprise Slider, ICTAS delivered a fun, dimensional holiday greeting that wowed recipients and boosted

The Future of Direct Mail Is Here… And it’s Video

Video brochures offer unmatched engagement, brand credibility, and ROI, making them the future of direct mail.

University Enjoys 50% Engagement Rate from Print-to-Digital Mailer

California Lutheran’s interactive Pop Up Cube with QR code boosted engagement, social buzz, and won a national design award.

McDougall + Duval Casts a Spell with a Hexagon Video Brochure

A custom hexagon video brochure wowed C-level execs, landing Carousel Industries major new projects and winning a luxury packaging award.

A Major Event Deserves Major Buzz

The City of Eugene used the endlessly foldable Flapper® mailer to drive engagement for EUG2021, doubling Instagram followers.